“We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erick Qualman, Author of Socialnomics Ringing in the New Year, if you’re a business owner, [...]

Facebook Edgerank is the algorythm that determines, based upon a variety of factors, exactly what is to appear in a users newsfeed. Whether you are a person or a page, facebook will calculate the affinity, weight and recency of your postings in correlation to how they matter to your follower.

In an attempt to eliminate the need for third party post scheduling services as Hootsuite, Facebook recently launched its own scheduling feature, which is now available for use on Business Pages only. In order to [...]

Facebook recently announced new Admin roles, which help business page admins determine the amount of management accessability allowed to various page administrators. Companies can now have more control over the permissions granted to employees or [...]

Did you know that according to a recent study, an astounding percentage of businesses do not promote their social media profiles on their website? As simple as that may sound, most businesses tend to overlook [...]

What you might not realize is that the fastest growing demographic of social media users are 50 years old or better. According to a recent Pew Research Center survey, more than half of baby boomers are now using a social media networking site.