Frequently Asked Questions
Many business owners still misunderstand the application of social media for business. We encourage all of our clients to think of social media as an effective way to communicate with their customers, stay top of mind with their prospects, and to remain relevant in a quickly advancing e-commerce society. Social media (which also includes email marketing and blogging) has become an essential staple in any marketing strategy because it caters to the demands of eager fan-bases and acts as a quick way to share information, discounts, and news. On top of all of that, it can increase a business’ search engine optimization performance. Bottom line: if your business isn’t using social media now, or in the near future, you will be left in the dust.
What is Branded Social Media?
When we say “branded social media pages”, we mean pages that go above and beyond the standard methods of completedness. Having branded profiles means:
- Your pages have a uniform look and feel, thanks to custom graphic design that illustrates your company’s visual brand
- The custom graphic design includes your contact information and addresses to other social media platforms so that the information is always easy to find (view our eMedia social media pages for an example)
- Your pages and email campaign are molded to match the look and feel of your website, providing a seamless transition from one platform to the next.
A fragmented system is a flawed system. Businesses should be existant on a variety of social media platforms in order to cater to the diverse preferences of their followers. Let your fans make the decision about what platform to follow you on. Don’t automatically exclude them because you’ve made the decision to “only be on facebook” or “only be on linkedin”. That sort of mind set will lead to frustration with your campaign. Instead, your system should look like this:
- Facebook business page
- Twitter profile
- Linkedin profile (personal, company page, or both-depending on business model)
- YouTube channel
- Yelp reviews page
- Website blog
- Hootsuite account for multi-platform management
- email marketing system (i.e. Constant Contact, MailChimp, etc.)
With this system in place and properly programmed to “talk” to each other, you will have a complete emarketing system. You will be able to post blog content that will automatically syndicate to your pages, in the hopes of driving traffic back to your website. Your email campaign should promote both the blog content and the social media pages, increasing web traffic and followers. Your website should include links to your social media pages and your email opt-in form for long-term database growth. Everything should be tied together for maximum exposure, efficiency and ease…this is what we help our clients accomplish.
What are the Benefits of a Facebook Sweepstakes Campaign?
Facebook sweepstakes are ideal for companies looking to jump-start a new social media marketing campaign or invigorate an existing, stagnant one. The goal with a sweepstakes is to significantly increase the number of page “likes” over a short amount of time as well as collect entrant contact information for future marketing purposes. Typically, an entrants email and mailing address are collected, and by entering the sweepstakes, they agree to be solicited for marketing in the future. Campaigns can be localized to improve a business’ chances of collecting data on relevant consumers in their area. Running a sweepstakes on Facebook is not something you can do on your own. There are strict rules that Facebook has put in to place to regulate campaigns designed to increase the number of “likes” a page receives.
There are loads of more questions we have the answers to. Do you need more help? Complete our contact form for more assistance…