New Year’s Resolution for Your Social Media Marketing
“We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erick Qualman, Author of Socialnomics
Ringing in the New Year, if you’re a business owner, might carry more daunting tasks than rejuvenating excitement. There’s that laundry list of goals and tasks to try to improve products or service offerings, those suggestions from colleagues on how to grow profits while reducing expenses and a plethora of workshops and events to squeeze into the schedule.
Chances are you might also be taking a long hard look at your marketing campaign- where it has succeeded and where it has failed. Where does your social media presence fall: in the “success” category or the “failure” category? If your answer is the latter, please allow us to give you one New Year’s resolution that will revolutionize your campaign…
Make this resolution for 2013. When it comes to social media marketing, your one trick to making it all profitable and beneficial is…to…DO IT.
I was having this exact conversation with my husband this morning. He mentioned that a successful real estate social media trainer had just posted a few marketing tips on Facebook. Honestly, it wasn’t anything special or out-of-the-box, and even more honestly, it rarely ever is. The number one problem that businesses face when taking on a social media marketing campaign is the fact that they don’t really want to “do it”, which in turn leads to they don’t “do it” but yet continue to wonder how others are having success at engaging their database by way of it.
My husband has wonderful success booking appointments every time he posts a new blog and sends his monthly newsletter. But, even though it generates business for him, it’s still often times left on the back burner. Can you relate to this? Perhaps even you have seen the fruits of the social media labors, but for some reason there’s always something getting in the way.
At the end of the day, social media trainers and consultants pretty much say the same things. Some might carry more industry-specific knowledge, but the main core principals are the same: “do it” consistently, be interesting, don’t always talk about your business, ask questions, post pictures and videos, write blog posts, talk about trending topics, share local news, etc.
But none of it is worth two pennies if you don’t begin with the most fundamental step. You have to get in the game to play, otherwise you’ll remain on the sidelines.
Looking for some additional tips on social media marketing? Check out these previous blog posts:
NEW! Check out our two new free webinar offerings designed to help businesses create engaging conversations on social media. Visit our Webinars page to view the class offerings and the schedule!