Sure Your Facebook Page Post are Being Viewed?

There are many ways that Facebook determines which status updates display in users newsfeeds. Just because you are friends with someone on Facebook, or like a business page, doesn’t necessarily mean that you will begin to receive their updates in your news. If you do, that could possibly change over time, depending on how much engagement you’ve had with that particular user or page.

Facebook Edgerank is the algorithm that determines, based upon a variety of factors, exactly what is to appear in a user’s newsfeed. Whether you are a person or a page, facebook will calculate the affinity, weight and recency of your postings in correlation to how much they “matter” to your follower.

What does this mean for business pages? It means that even though someone likes your page, they may not always see your postings. Here’s a simple explanation as to the type of follower that will be more likely to see your page post:

• A new “like”
• A follower who interacts with your page posts often (by liking, commenting, looking at pictures, clicking on links, shares, etc.)

Over time, if the initial “like” does not end up engaging your brand on your page, it is entirely possible (and likely) that edgerank will recalculate the newsfeed of your user and remove your page post from being displayed in their feed. What’s the point? Facebook wants to be more intuitive with who/what the end user enjoys engaging with.

There are ways, as a page, you can attempt to ensure your audience is still seeing your postings:

• Video and picture links typically carry significant “weight” in edgerank, and also tend to receive more engagement from followers…so post more of those!
• Stay creative with your postings, asking questions, starting conversations, and encouraging people to comment, like, share, etc.
• Let people know that they can ensure the page post appear in their feed by visiting your page, hovering over the “liked” button and clicking “show in news feed” (as displayed in the image below). Can also be done by sending an email alert to your database about taking that step.

As you attempt to salvage the exposure of your business postings, be sure to refer to your page insights to determine the amount of post views you are receiving each week. This will help you to determine if you are doing a good job on engaging your audience as well as what types of content they enjoy interacting with. Be sure you are giving them more of what they “like” (pun intended) and less of what they don’t.

For more information about Facebook Edgerank or for questions on how to engage your social media audience, please contact us by leaving a comment on this post or by submitting an online inquiry.